How to Manage Your Social Media with Ease
Nicole Brown, Marketing Intern
Alex Newby, Marketing Intern
So
how does it work?
After creating and logging into a Buffer account, one can just type up
a post in the “Write a post here to add to your Buffer” section—it’s as
simple as that! Then you can manage which social media you wish to post
to by selecting any of your connected accounts with one click. To post a
link, just copy and paste it into the “post” section and Buffer automatically
shortens the link for you. If you’re posting to Twitter, Buffer even
counts the characters in your post for you like Twitter does.
Timing
is everything.
Once you type up a post, Buffer adds
it your queue and automatically assigns the next available post time to it.
You have the option of keeping the post time, hitting an arrow to post
now, or using the rearrange feature to change the order of your posts. To
manage your post times, just visit the Settings page and change your Schedule.
Buffer automatically suggests post times based on when you should get the
most interaction. You can also increase or decrease the number of times
you post per day.
So,
what does Buffer mean for students?
Well, if you’re like me and use
StumbleUpon and Pinterest, I often find a bunch of stuff that I want to share
at once. With a Buffer account, instead of sharing it all at once, I can “Buffer
it” and Buffer will share it in a reasonably spread out manner. Now, for those
who don’t update their social media much and mostly use it to keep up with
friends and family, the best use of Buffer for you may be with LinkedIn.
Many employers use LinkedIn for hiring purposes and an active profile does
much more in your favor than an inactive one. A consistently active
profile tells possible employers much more about what’s important to you.
With Buffer, you can keep your LinkedIn profile active with very little
effort.
For
teachers and teaching assistants:
For teachers or teaching assistants,
Buffer can be used to announce assignments or remind students about upcoming
events. Just create a Twitter or Facebook page for your class and queue
up future announcements. Then, instead of having to remember things for
each day or write them on your classroom board every day, you can spend one
night creating the week’s worth of updates for your students.
For
club or organization leaders:
Buffer is a great way to stay
connected with your group without having to be attached to your social media
all day. You can schedule reminders or daily updates for a certain time without
actually having to remember to get on and do it. If you need to announce
something at a specific time, but won’t be available, Buffer is a great way to
make sure it gets done.
For
future advertisers or marketers:
Buffer is a great way to keep up
social media presence and brand image, without having to expel as much manpower
to keep on top of things. With an “Awesome,” or upgraded account, you can
queue up an unlimited number of updates on up to twelve social media profiles
at one time and then Buffer will spread out your updates and content throughout
the day, instead of bombarding users with a million different updates while
you’re online.
In short, while it may not have as
many uses for people who use social media just to “catch-up” with their
friends and family, Buffer can provide all social media users with a home base
of sorts for their accounts and help them maintain a more consistent
presence.
Check out Buffer or StumbleUpon:
For more information on Pinterest,
LinkedIn, or Klout, see our previous posts:
No comments:
Post a Comment